Creating a Dog Friendly Office
Client: Borrow My Doggy & Purina
To spotlight Borrow My Doggy and Purina’s Pets at Work collaboration, we produced a video that delves into the advantages of dogs in the workplace.
What we Provided:
Branded Content
Explainer Video
Social Content
Talking Head Interviews
The aim of this project was to create a compelling piece of content that could be used to promote Borrow My Doggy’s brand new company voucher initiative, in partnership with Purina and their Pets at Work Alliance. We were tasked with full end to end production, from the initial concept through to delivery.
Our concept was to provide key statistics from Purina’s research alongside interviews with employees from dog friendly offices to really hit home the benefits of dogs in the office, while also mentioning the new company voucher system.
Production consisted of a three shoot days, a day in a studio capturing all the interviews followed by two days filming at the Borrow My Doggy offices and out and about with some employees. (These two days on location allowed us to capture footage for some other Borrow My Doggy projects we were working on).
In the edit, it was important for Borrow My Doggy to utilise their illustration assets in order to stay consistent with their wider campaign, so we decided to create some simple animations to help illustrate some of the points in the video, and provide a more entertaining way to relay important statistics.
